A structured path to real business growth
Running a business involves a lot of decisions with incomplete information. This program is built around that reality — giving you frameworks, practitioner context, and honest discussion of what works and what doesn't at different stages of growth.
How the program is structured
Four phases move you from orientation through to applied work — each builds directly on the last, so skipping ahead usually means missing context that matters later.
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1
Orientation
Establish your starting position. Participants map where revenue actually comes from and which activities consume time without producing proportional return.
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2
Core frameworks
Work through decision-making tools for pricing, customer acquisition, and operational capacity — concepts illustrated with business scenarios rather than theory alone.
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3
Applied exercises
Each module includes a structured exercise using your own business data. Instructors provide written feedback within five business days of submission.
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4
Review and next steps
A capstone session helps you identify which changes to attempt first and why, with a simple prioritisation method you can reuse after the program ends.
What each module covers
The first four modules address the mechanics of growth — revenue concentration, margin by customer type, retention signals, and where most businesses lose money they don't see on a summary report.
The second half shifts to execution: building repeatable processes, communicating value without overselling, and making staffing decisions that don't erode what you've already built.
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~2 hrs
Revenue concentration and risk
Most small businesses have 3–4 customers generating the majority of their revenue. This module examines what that concentration means for decisions about growth.
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~2.5 hrs
Pricing and margin by segment
Looks at how businesses systematically underprice certain work and why the fix often isn't a rate increase — it's changing what you're selling.
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~1.5 hrs
Customer retention signals
Covers early indicators that a client relationship is at risk, and the lightweight touchpoints that have the most effect on whether clients stay.
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~2 hrs
Operational capacity planning
A practical look at how to size your team and processes against realistic demand — without overextending before revenue actually supports the investment.
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~7 hrs
Execution, communication & consolidation
Four interconnected modules covering repeatable sales conversations, process documentation for delegation, hiring sequencing, and program capstone review.
Who leads the sessions
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Tobias Renner
Lead Instructor · StrategyTobias spent twelve years working inside mid-size distribution and professional services businesses before moving into business education. His sessions are grounded in operational reality — he's less interested in frameworks that look elegant on paper than ones that hold up when staff turnover happens.
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Serena Volkov
Instructor · Finance & PricingSerena's background is in financial analysis for early-stage businesses. She designed the pricing and margin modules after noticing that most resources on the topic treat pricing as a marketing problem rather than a structural one.
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Dmitri Halász
Instructor · OperationsDmitri focuses on the execution side of the program — process documentation, capacity planning, and the kind of staffing decisions that tend to be made too early or too late. He brings a direct style and covers situations most growth programs skip over.
Frequently asked questions
Is this suitable for businesses that are just getting started?
The program works best for businesses that already have some customers and revenue — typically operating for at least one year. If you're pre-revenue, the exercises are harder to apply because they rely on your actual business data. Pre-launch participants are welcome but should expect to work with hypothetical scenarios in some modules.
How much time does the program require each week?
Most participants spend four to six hours per week when moving through one module at a time. Because it's self-paced, some people work through the content faster, particularly if they skip the optional supplemental readings. The exercises take longer than the video content — budget at least two hours per exercise submission.
Will I receive feedback on my work, or is it self-directed?
Instructors review and respond to submitted exercises with written feedback — not auto-graded assessments. This is one of the longer aspects of the turnaround time; expect five business days. If you choose to skip exercise submission, you can still access all the content and complete the program, but you won't receive personalised notes on your analysis.
What kind of business does this program address?
The examples and case material draw from service-based and B2B businesses, since those are the contexts where the frameworks are most directly applicable. Product-based businesses and consumer-facing operations will find some modules very relevant and others less so. The pricing and retention modules translate well across most business types.
Are there live sessions or group components?
The core curriculum is asynchronous. Optional group discussion calls are scheduled monthly and are open to all active participants — they aren't mandatory and aren't recorded. If you're looking for a cohort experience with scheduled deadlines and peer accountability, this program is more independent than that.